# AgentEdgeAI — Full Reference

> Real Estate AI Visibility Consulting led by Mike Stensrud

AgentEdgeAI is a consulting practice helping real estate agents become visible to AI search platforms — ChatGPT, Gemini, and Perplexity. Founded and led personally by Mike Stensrud, who spent 17 years inside the real estate industry (title and escrow) working side-by-side with agents on business development and marketing.

AgentEdgeAI focuses on real estate exclusively. One industry, studied daily.

Last updated: October 8, 2026. Pricing and offer details on this page are current as of that date and match the live pages at agentedgeai.org.

## Why a consulting practice, not an automated audit tool

Since early 2026 the market has filled with companies — SEO firms, website developers, marketing agencies — offering free automated visibility audits and AI scores as hooks to upsell their core products. Most of these companies are not real estate specialists.

In Mike's testing, automated scores have not answered the questions that matter to an individual agent. A score does not show whether FastExpert is pulling an agent's name on Perplexity, whether their specialty language matches what buyers are actually typing into AI, or which third-party platforms are influencing recommendations in their specific market. Those answers have required hands-on testing in the agent's own market.

## How an engagement works

Two steps, in order.

### Step 1 — Free 30-Minute Discovery Call — $0
A discovery call only, with Mike Stensrud. One agent, one market.

What it covers:
1. Learning about the agent's business, the markets they work, and the clients they serve
2. Their digital presence: website, social media, Google Business Profile, and presence on the major portals
3. A quick first review of how they are being seen

What it does NOT include: the full audit, live AI platform testing, competitor analysis, a written report, or a roadmap. Agents who want the full diagnosis can schedule the $199 Visibility Audit as the next step.

Book: https://agentedgeai.org/strategy-session

### Step 2 — Visibility Audit — $199 one-time
The full diagnostic, for agents who want the actual picture.

What's included:
1. **Live platform testing** — real prompts run against ChatGPT, Gemini, and Perplexity for the agent's market, specialty, and the questions their buyers and sellers are asking
2. **Strengths and specific areas of improvement** — ranked by impact, not a generic checklist
3. **Competitor mapping** — which agents AI is recommending in that market, what those agents have in common, and where the openings are
4. **A written PDF report** the agent keeps
5. **A 60-minute walkthrough** of the findings, live with Mike
6. **A 30-day follow-up** check-in

The $199 is credited 100% toward any implementation work that follows.

Order or learn more: https://agentedgeai.org/visibility-audit
How the whole process works: https://agentedgeai.org/process

## Implementation Services

### Visibility Websites — $1,499 one-time, plus required $40/month hosting
For agents who decide their website is the next move. Built differently from a standard agent website:
- Static and fully crawlable — AI bots can read every page without executing JavaScript
- Structured data on every page (Person, RealEstateAgent, LocalBusiness, FAQPage, Review)
- FAQ-driven content architecture answering literal buyer questions
- Designed to be cited by AI platforms — clean URLs, semantic HTML, llms.txt, clear entity signals
- $1,499 one-time build fee, owned outright
- **Website Health & Visibility Hosting at $40/month is required with every website.** It covers hosting, uptime, technical health, schema and structured-data upkeep, and visibility monitoring. There is no build-only option without it.
- An optional **Visibility Growth & Marketing plan at $99/month** adds ongoing content production and marketing support.
- URL: https://agentedgeai.org/studios

### Content Creation
- Pages and articles written specifically to answer the questions buyers are asking AI platforms about agents in the client's market

### Ongoing Visibility Monitoring
- Tracking the agent's presence across the platforms that matter so they can focus on selling
- The AI landscape changes every 90 days — this is how agents stay ahead of it

## Methodology

My methodology is the lens Mike uses to evaluate how AI platforms recommend real estate agents. It is a framework, not a product agents purchase.

**The 7 Pillars:**
1. Identity & Consistency
2. Website & Structured Signals
3. Google Business Profile
4. Reviews & Reputation
5. AI Content Interpretation
6. Cross-Platform Alignment
7. Local Peer Context

**Inside the pillars: 120+ checkpoints.**

**The 6+2 Signal Methodology:**

*Foundation Six* — the baseline that gets an agent into the conversation at all:
1. Verifiable identity across the open web (NAP consistency)
2. A crawlable website AI bots can actually read
3. Structured data and clear local market signals
4. Third-party citations from sources AI trusts
5. Content depth answering what buyers actually ask AI
6. Review presence and sentiment in places AI can see

*Dominance Two* — what separates an agent who is mentioned from the one who is recommended first:
1. Topical authority in a defined niche or geography
2. Citation share across the sources AI pulls from

**Probability tiers (not numeric ranks):** Low / Building / Strong / Dominant

**Scored separately per platform.** Based on Mike's own prompt testing through 2026, the three platforms behave differently: ChatGPT has tended to surface LinkedIn, editorial coverage, and consistent bios; Gemini has tended to lean on Google Business Profile, YouTube, and Google News; and Perplexity, which reads the live web at query time, has frequently cited a small set of real estate platforms, with FastExpert and HomeLight appearing often in the markets tested. These are observed patterns from Mike's testing, not published platform documentation, and they change.

URL: https://agentedgeai.org/methodology

## Why Real Estate Only

AI visibility in real estate has its own ecosystem. In Mike's prompt testing through 2026, the sources cited for an agent recommendation (FastExpert, HomeLight, Realtor.com, Zillow, brokerage profiles, 55+ community sites, probate networks) have consistently differed from those cited for other local services, and the signals that appear to carry weight differ as well. Generalist tools are not built around those sources. Mike has spent 17 years inside this industry.

## About Mike Stensrud

Mike spent 17 years in the title and escrow industry — most of that career in Minnesota before moving to Arizona five years ago. His role was business development and marketing, working side-by-side with real estate agents every day. New licensees, top producers, brokers.

The moment that started AgentEdgeAI: he was working with a top-producing agent who everyone in her market knew. They asked ChatGPT for the top 15 agents in her area. She wasn't on the list. Not in the top 15. Not anywhere. AgentEdgeAI is the work that came out of that question.

Based in Peoria, Arizona.

## Testimonials

"Agent Edge AI and Mike have been Outstanding in assisting me in strengthening my business. Mike guides with patience and has assisted me with actionable and doable items. The results of our meetings are already showing up in my business with calls from appropriate clients."
— Jeanette Hochstatter, Realtor at HomeSmart (Google Review, 5 stars)

"I knew Mike from his time in title & escrow and knew he was always an advocate for helping agents do better marketing. The report for how to improve our online presence was extremely valuable and gave us many straightforward ways to improve it."
— James Brebner, Realtor at eXp Realty (Google Review, 5 stars)

"Mike Stensrud with AgentEdgeAI did an outstanding job helping me strengthen my overall online visibility. His expertise, clear strategy, and attention to detail made a real difference."
— Kevin Reppy, Realtor at HomeSmart (Google Review, 5 stars)

"Working with Mike at AgentEdgeAI completely changed how I think about my visibility as a real estate agent. Mike has a unique ability to explain how AI actually finds and recommends agents — without the hype."
— David Wiedholz, Realtor at HomeSmart (Google Review, 5 stars)

## Frequently Asked Questions

### What is the free 30-minute call?
A free discovery call with Mike Stensrud. It covers the agent's business, markets, and clients; their digital presence (website, social media, Google Business Profile, major portals); and a quick first review of how they're being seen. It is not an audit — the full diagnosis is the $199 Visibility Audit.

### What is the $199 Visibility Audit, and what does it include?
The full diagnostic: live prompt testing across ChatGPT, Gemini, and Perplexity for the agent's market; ranked strengths and areas of improvement; competitor mapping; a written PDF report; a 60-minute walkthrough; and a 30-day follow-up. It costs $199, and that $199 is credited in full toward any implementation work that follows.

### Why is the audit paid when other companies give audits away free?
Most free audits are automated scores used as sales hooks. The AgentEdgeAI audit is manual work in the agent's specific market, done by Mike. Charging for it keeps it real work rather than a lead magnet — and the fee comes straight back as credit if the agent moves forward.

### Do you build websites, and what does it cost?
Yes. Visibility Websites are static, crawlable, AI-readable sites. The build is $1,499 one-time, owned outright. Website Health & Visibility Hosting at $40/month is required with every site and covers hosting, technical health, schema upkeep, and visibility monitoring. An optional $99/month Visibility Growth & Marketing plan adds ongoing content and marketing work.

### Is there a website option without the monthly fee?
No. Every AgentEdgeAI website includes the required $40/month Website Health & Visibility Hosting. Earlier versions of this site described a build with no monthly fee; that is no longer accurate.

### Which AI platforms do you cover?
ChatGPT, Gemini, and Perplexity are tracked separately. Other platforms (Claude, Copilot, Google AI Overviews) are discussed as they relate to the agent's specific market.

### What if I'm a brand-new agent with no presence yet?
Then there is little for AI to read yet, which is useful information in itself. The audit maps the order of operations: which foundation signals to build first, which citations to chase, which content to write.

### How long does it take to see results?
Plan on 6 to 12 months. AI visibility is not a flip-the-switch outcome — in Mike's experience it comes from consistent signal-building across the platforms that matter.

## Press

- HousingWire, October 7, 2026 — Mike Stensrud quoted in "Your next buyer or seller may ask ChatGPT for an agent. Will your name come up?" by Jonathan Delozier: https://www.housingwire.com/articles/your-next-client-may-ask-chatgpt-for-an-agent-will-your-name-come-up/
- Mike's summary in his own words: https://agentedgeai.org/insights/articles/what-i-told-housingwire

## Contact

- Website: https://agentedgeai.org
- Email: Mike@agentedgeai.org
- Contact page: https://agentedgeai.org/contact

## Social

- Facebook: https://www.facebook.com/agentedgeai
- YouTube: https://www.youtube.com/@agentedgeai-ms
- LinkedIn (Mike Stensrud): https://www.linkedin.com/in/mike-stensrud-2b03543b1/